Cassie Urban is a lifestyle brand photographer based in Orange County, California. 

Cassie's shooting style is gentle, born from her experience as a former elementary school teacher. She's known for her warm demeanor, natural imagery and love for European design. 


"Working with Cassie was a dream! She was patient, open-minded and incredibly sweet from start to finish. She went so in depth educating herself about both me and my brand – which was so comforting since I've never had brand photos done before. My photos turned out BEAUTIFUL and I'll definitely be using her as my photographer as I grow my business and change every year."

Maggie, Brand Designer

"Cassie is truly so amazing at what she does. She made me feel so comfortable and relaxed, which is huge since I'm not the most confident in front of the camera. My entire gallery is beyond what I imagined – it has behind the scenes of me creating recipes, crisp headshots and artistic angles that I would never even thought to include. I'm so impressed and will forever share Cassie's name around!"

Claire, Health and Fitness Coach 

"The photos Cassie captured from our shoot were absolutely amazing and totally blew me away. They perfectly captured the aesthetic of Fern Floral Studio. Overall I could not have asked for a better experience!"

Miranda, Florist

kind words

Trust me when I say...

nobody wants to see another picture of you staring at the camera with a fake smile.

The photos I take are organic and strategically planned to tell your story as a business owner. Basically, expect tons of candids of you giggling, creating your products, showing off your products and all the behind the scenes of what makes your business unique.